Who Was Levi Strauss

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As a young working-class German immigrant, Levi Strauss left his family?s dry goods business in New York City to journey out west for the California Gold Rush. Only Levi wasn?t looking for gold ? he wanted to provide the miners with sturdy clothes to wear while they worked in the dusty river beds. His solution? Blue jeans ? pants made of strong denim fabric ? which have become one of the most beloved and fashionable clothing items in the world. Who Was Levi Strauss? follows the remarkable journey of this American businessman, and takes a look at how one man and a pair of pants changed fashion and the world forever.
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